Cleansing balms hydrate and soothe without stripping your skin of essential moisture. They remove dirt and makeup while also moisturising. ... Like cleansing oils, cleansing balms are impressively effective at removing even the most stubborn waterproof makeup in seconds.Double Cleansing’ is something that you may be doing already, this is just what I call it.Essentially, if you are using more than one product to remove your makeup in the evenings, you are already double cleansing.